Because It Costs Less Than a Daily Trip to Starbucks
Running on fumes by 2pm?
Trying to push harder, only to work in circles?
Deadline combines time-release caffeine with ingredients specifically studied for focus and attention.
Try Deadline for 23% less, or see the 7 reasons why you should.
20,000+
Human studies on the ingredients
24+
Patents behind our ingredients
Coffee. Energy drinks. The thing we can't even say (that people pop like candy anyway) all give you spikes of energy.
Then you crash and need more… and the cycle continues.
Deadline spreads the caffeine out for consistent energy.
Coffeeberry and Dynamine arrive fast. zümXR time-releases caffeine, and TeaCrine extends the effects.
That means one dose in the morning gets you through 3pm.
If you’ve tried other focus pills, you either didn’t feel them at all…
… or they made your heart pound and thoughts race, only to get nowhere.
Stimulation without direction is just anxiety with a to-do list.
That’s why Deadline finds the balance with 3 ingredients, backed by thousands of human studies (and 200 mg of L-theanine to keep them in line).
The result: feeling locked in, and weirdly calm about it.
It’s a good kind of weird the first time you try it.
Brain Scans · 500mg · 6 Weeks
The front of your brain burns fuel to hold a thought, which is why you feel tapped-out by lunch.
Citicoline refills that tank.
Brain scans of adults on 500 mg measured 14% more energy in exactly that region after six weeks. They also measured 26% more of the raw material brain cells are built and repaired with.
You can push through a hard day. But a hard month weighs on you.
That's rhodiola's job. In a double-blind, placebo-controlled study, 56 physicians working night shifts were tested on memory, concentration, and reaction speed before and after their shift.
The group taking rhodiola scored measurably better within two weeks on the same fatigue tests that got worse for everyone else.
It's not immediate, and we won't pretend it is. But the results held up within two weeks under real world pressures.
There's no first-day rush. That's exactly why most brands leave it out.
If you’ve ever bought store brand cereal, you know that just because two things look the same, doesn’t mean they are.
This is the case for sourcing supplement ingredients: there's the branded original (the exact material the published studies were run on), and a cheap, generic copy with zero research behind it.
Guess which one most brands put in the bottle.
Every trademark on our label (zümXR, Cognizin, Coffeeberry, TeaCrine, Dynamine, RhodioLife) is the studied original, from the supplier who makes it, with the paper trail to match. Six of our seven actives are branded originals.
Example: when you read research about citicoline, Cognizin is the version they used. That's why we bought it.
Thinner margins means we make less money per bottle. But it also means you’ll feel the difference and be back for more.
Reason 06
Most nootropics list a "proprietary blend" with one combined mystery number.
That means you can't always tell if any single ingredient is dosed high enough to do anything, or just high enough to print on the box.
In other words, they’re vague on purpose…
Every ingredient in Deadline is listed on its own line, at its own dose. Coffeeberry, Dynamine, zümXR, TeaCrine, L-theanine, citicoline, rhodiola — nothing is combined or rounded into a mystery number so you know exactly what you’re putting into your body.
You don't have to take our word for it. Look up the research, then check the label. It's all there.
Reason 07
We did the research and gathered the best ingredients available. That’s why we’re putting our money where our mouth is.
So try Deadline on a real workday and see how you feel after lunch.
In fact, do that 90 times, and if you don’t agree with the 6 reasons before this one, email us at hello@deadline.co to get your money back. Even if the bottle is empty.
We’re saying you won’t send it back…
And by trying it for yourself, you only risk feeling the same as you do now.
“The certificate of analysis I reviewed showed the tested lot met or exceeded every label claim. That is more than many brands can produce on request.”
“Deadline deserves credit for clearly communicating the limitations of its own evidence. That level of candor is genuinely refreshing in this category.”
“Scientifically rational and unusually transparent. Each ingredient can be compared directly with published human evidence rather than being hidden within a proprietary blend.”
Three capsules in the morning, formulated to support steady focus and energy into the afternoon.*
Your free gifts$90 value · with your first order
Free 
Free 
Free 
Free *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Eight people who got the first version. Tap a video to hear what they think.
“I only post the ones I like. So this is what I am posting.”
Dr. Chris Zaino
“Are focus supplements a scam?”
Liam M.
“I have tried every supplement on the market. Obviously I was skeptical.”
Peter O.
“It just makes starting cheaper.”
Reuben J.
“When was the last time your supplement improved its formula?”
Robert R.
“What coffee promised it was going to be.”
Diego R.
“By 3 p.m. I was two to three cups deep. Just a guy vibrating at his laptop.”
Jack N.
“I have reviewed hundreds of products. Nothing like this.”
Lucas K.
The fast actives are designed to work within the first hour. But the pieces that decide whether you re-order build over weeks, that’s the honest arc, and the reason Deadline is a subscription, not a one-off.
The fast actives are designed to peak in 30-60 min. Many people notice cleaner energy early on; individual response varies.
The window where citicoline reaches steady-state, where the attention & processing-speed research took its readings.
Where the strongest citicoline and coffee-fruit human trials took their measurements.
Where rhodiola research describes building resilience to stress and mental fatigue over weeks.
The full studied window for the long-form citicoline research.
The branded, studied forms the research was actually run on. Standardized, third-party tested, and traceable to the trial. Generic ingredients just borrow the name.
The caffeine is time-released, it comes out slowly over hours instead of all at once. Like a slow pour instead of a shot, to avoid the usual coffee spike-and-crash.
Most brands use only the coffee bean and throw the fruit away. We use the fruit too, a gentle second source of energy, plus antioxidants.
It’s the calm to caffeine’s kick. The pairing studied for focus without the wired edge, the one coffee nerds swear by, at a dose that actually does something.
Think of it as a raw material your brain uses to focus. Citicoline is studied for attention over multi-week windows, part of why we suggest taking it consistently.
It’s here for a smoother ride, not a brain boost. On its own, studies haven’t shown it makes you think better, and we won’t pretend otherwise. Its only job here is to make the energy feel smooth instead of edgy. That’s it.
Similar to caffeine, but studied for a slower tolerance build-up, one reason it’s in the mix for people taking it daily.
A stress-resilience herb studied for supporting resilience to stress and fatigue over weeks. Works on the slow clock, not the first dose.
Figures and "studied for" notes reference published research on the individual ingredients, not on the finished Deadline formula, and not a promise of results. These statements have not been evaluated by the FDA.
Made in the USA
with globally-sourced ingredients
Non-GMO
no GMO inputs
cGMP
good manufacturing practice
CATEGORY COMPARISON
| How they stack up |
Deadline
Focus pill
|
StarbucksBrewed coffee | Leading nootropic |
|---|---|---|---|
| Cost per serving | $3.30 per serving |
$3.95 Grande brewed 47TH & 8TH, NYC |
~$1.78 per serving |
| Exact dose on every active | Yes: 7 of 7 disclosed |
No: Caffeine only |
No: 3 blend totals Most actives grouped |
| Time-release caffeine | Yes: ~137 mg total Mostly time-release |
No: 315-390 mg Not time-release, Up to 2.8× more |
No: None |
| Studied ingredient originals | Yes: 6 branded forms |
No: None |
No: None listed |
| Improving formula | Yes: Public changelog |
Not applicable |
No: No public update history |
| Money-back window | Yes: 90 days |
Not applicable |
No: 30 days |
| Free first-order extras | Yes: $70 in extras + $20/mo software |
No: $0 |
No: $0 listed |
Cost comparison uses Deadline's 30-serving subscription offer ($99 a month), the $3.95 pre-tax price of a Grande Pike Place Roast at Starbucks 47th & 8th in New York, and the leading nootropic's current 45-serving price.
Starbucks price and caffeine information were checked August 4, 2026. Other figures use publicly available product pages and labels reviewed the same day.
I got tired of paying for 2019.
I got sick of losing the back half of every day to a fog that a $40 bottle of recycled, underdosed leftovers couldn't fix. So I built the thing I wanted and couldn't buy — real doses, nothing hidden, and retested every cycle instead of frozen for years. If it doesn't earn its place in your day, I don't want your money.
I got tired of paying for 2019. I got sick of losing the back half of every day to a fog that a $40 bottle of recycled, underdosed leftovers couldn't fix. So I built the thing I wanted and couldn't buy — real doses, nothing hidden, and retested every cycle instead of frozen for years. If it doesn't earn its place in your day, I don't want your money.
Take Deadline for a full 90 days. Not happy with how it fits your day, for any reason? One email and we refund your first order, every dollar of it. Keep the bottle. We eat the cost. The only thing you actually risk is another quarter of foggy afternoons.
Take Deadline for a full 90 days. Not happy with how it fits your day, for any reason? One email and we refund your first order, every dollar of it. Keep the bottle. We eat the cost. The only thing you actually risk is another quarter of foggy afternoons.
Try it now Try it nowfree US shipping · cancel anytime
A focus stack for founders, builders, and anyone whose work actually matters. Seven ingredients at the doses used in published research, built to support the focus, energy and mental endurance that gets things shipped when the deadline is breathing down your neck.
Orders ship from our US warehouse within 1 business day, free US shipping. Subscription boxes then go out every 4 weeks. You can pause, swap or cancel anytime online.
About 140 mg, 80 mg from time-release zümXR® and 60 mg from Coffeeberry®. Roughly a cup and a half of coffee, but spread out like a professional instead of dumped on you at once.
Yes, but watch your total. Deadline already brings ~140 mg, a 200 mg pour-over on top puts you near 340 mg. Fine for some, jitter city for others. Run it solo the first week so you know your baseline.
The caffeine layer is designed to hit in under an hour. The slower-building pieces (citicoline, rhodiola) are studied over weeks. Many people notice something day one, individual response varies.
Not if you take it in the morning like a responsible adult. The time-release curve is mostly cleared by bedtime if you dose before noon. After 2pm is at your own risk.
Everyone moves to the new version. We only ship an update when our own testing supports the change, and subscribers get it first, free. You’re on v1 today; v1.1 is in the lab. If an update ever doesn’t sit right with you, reply to any order email and we’ll make it right.
No, one-time orders are $129, no lock-in. Subscribing saves money, locks your price, and gets you every new version free. You can pause, swap or cancel anytime online. Guarantee is 90 days either way.
90-day money-back guarantee. Skip, pause or cancel anytime.
