The focus pill that keeps
you a step ahead.
Seven actives at study-level doses, re-tested and shipped sharper every cycle while the rest of the industry runs the same formula it did in 2019.
Don’t like it? Get every dollar back.
No risk, 90-day guarantee
Behind our ingredients
The branded, studied forms the research was actually run on. Standardized, third-party tested, and traceable to the trial. Generic ingredients just borrow the name.
Five problems.
Every damn day.
You’ve lived at least three of these this week. Probably all five
Three coffees deep. Heart racing, leg bouncing, and still not focused.
Calm focus. zümXR® time-release caffeine drips in over hours instead of slamming you, and L-theanine smooths the edge, the alertness, minus the shake.
Ten minutes into the zone, one Slack ping, and the whole thread is gone.
Focus that holds. Cognizin® citicoline, studied for attention and processing speed, with Coffeeberry® polyphenols backing it up. Built to hold the thread past minute eleven.
Opened one tab to check something. Surfaced 40 minutes later, never checked it.
Fewer rabbit holes. Dynamine® methylliberine is studied for concentration and drive, the push to stay on the hard thing instead of bailing to an easy tab.
2:47 PM. The tab that matters is still open, and your brain already clocked out.
No afternoon crash. TeaCrine® theacrine, studied for sustained energy without the tolerance build-up, and RhodioLife® Rhodiola for stress and mental fatigue. The time-release caffeine never spiked, so there’s no cliff.
1 AM. Wrecked and wide awake, running tomorrow’s to-do list on a loop.
Clean evening. No late stimulants stacked in, and zümXR® meters the caffeine out so it’s mostly cleaned by bedtime. Noon’s dose doesn’t cost you 1 AM.
Every other formula froze in 2019.
We run ours like software. Every cycle, a challenger formula goes up against the current champion in real cognitive-performance tests, beat it and it ships, lose and it’s cut. You’re always on the latest version.
Compared to just pushing through.
Three ways to buy focus
One is built from premium, studied actives at full clinical doses. The other two are mostly caffeine and marketing.
Some of it hits today.
The rest compounds.
A few pieces work in the first hour. Others build for weeks. We’d rather tell you that than sell you an instant miracle.
theanine and Dynamine® reach peak levels in 30-60 minutes. A energy, tighter focus, hour one.
where Cognizin® citicoline reaches steady-state, and where the research has looked at attention and processing speed.
where Cognizin® citicoline reaches steady-state, and where the research has looked at attention and processing speed.
where RhodioLife® Rhodiola research describes resilience to stress and mental fatigue building up.
Every pill I tried had studies on the ingredients, zero data on the actual formula, and felt like nothing. I’m a numbers person, so I built mine backwards: start from the problems I want to fix, the real ingredients at the studied doses, then measure the formula and improve it on the data — a sharper version every cycle.
Every pill I tried had studies on the ingredients, zero data on the actual formula, and felt like nothing. I’m a numbers person, so I built mine backwards: start from the problems I want to fix, the real ingredients at the studied doses, then measure the formula and improve it on the data — a sharper version every cycle.
Try it 90 days. If it’s not for you, every dollar back.
Take Deadline for a full 90 days. Not happy with how it fits your day, for any reason? We refund every dollar, including any subscription charges already taken. No emails to chase, no forms. Keep the bottle. We eat the cost. The only thing you actually risk is another quarter of foggy afternoons.
Try it nowTo claim: reply to any order email,
or hit Refund in your account. Done.
Questions, answered.
A focus stack for founders, builders, and anyone whose work actually matters. Seven actives at the doses used in published research, built to support the focus, energy and mental endurance that gets things shipped when the deadline is breathing down your neck.
One dose carries about as much caffeine as a strong cup of coffee, but zümXR® time-releases it over hours instead of dumping it at once. Steady alertness, no spike.
You can, most people keep their first cup and skip the rest. Start with your usual routine and adjust down if you feel over-caffeinated.
Caffeine, L-theanine and Dynamine® reach peak levels in 30-60 minutes. The compounding pieces, citicoline, Rhodiola, build over weeks of consistent use.
Taken before noon, the time-release caffeine is mostly cleared by bedtime. No late stimulants are stacked in, your evening stays clean.
Every ingredient is GRAS-affirmed and used at studied doses. Most people feel nothing but the intended effect; if you’re sensitive to caffeine, start with a half dose.
That pair covers the first hour. Deadline adds the studied, branded forms of citicoline, theacrine, methylliberine, Rhodiola and coffee-fruit polyphenols at full doses, the parts that hold focus through the day and compound over weeks.
A challenger formula goes up against the current champion in real cognitive-performance tests. Beat it and it ships, lose and it’s cut. Subscribers are always on the latest version.
No. One-time purchase is always available. Subscribing just gets you the better price and first access to new versions, and the 90-day guarantee covers both.