“The certificate of analysis I reviewed showed the tested lot met or exceeded every label claim. That is more than many brands can produce on request.”
“Deadline deserves credit for clearly communicating the limitations of its own evidence. That level of candor is genuinely refreshing in this category.”
“Scientifically rational and unusually transparent. Each ingredient can be compared directly with published human evidence rather than being hidden within a proprietary blend.”
Three capsules in the morning, formulated to support steady focus and energy into the afternoon.*
Your free gifts$90 value · with your first order
Free 
Free 
Free 
Free *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Eight people who got the first version. Tap a video to hear what they think.
“I only post the ones I like. So this is what I am posting.”
Dr. Chris Zaino
“Are focus supplements a scam?”
Liam M.
“I have tried every supplement on the market. Obviously I was skeptical.”
Peter O.
“It just makes starting cheaper.”
Reuben J.
“When was the last time your supplement improved its formula?”
Robert R.
“What coffee promised it was going to be.”
Diego R.
“By 3 p.m. I was two to three cups deep. Just a guy vibrating at his laptop.”
Jack N.
“I have reviewed hundreds of products. Nothing like this.”
Lucas K.
The fast actives are designed to work within the first hour. But the pieces that decide whether you re-order build over weeks, that’s the honest arc, and the reason Deadline is a subscription, not a one-off.
The fast actives are designed to peak in 30-60 min. Many people notice cleaner energy early on; individual response varies.
The window where citicoline reaches steady-state, where the attention & processing-speed research took its readings.
Where the strongest citicoline and coffee-fruit human trials took their measurements.
Where rhodiola research describes building resilience to stress and mental fatigue over weeks.
The full studied window for the long-form citicoline research.
The branded, studied forms the research was actually run on. Standardized, third-party tested, and traceable to the trial. Generic ingredients just borrow the name.
The caffeine is time-released, it comes out slowly over hours instead of all at once. Like a slow pour instead of a shot, to avoid the usual coffee spike-and-crash.
Most brands use only the coffee bean and throw the fruit away. We use the fruit too, a gentle second source of energy, plus antioxidants.
It’s the calm to caffeine’s kick. The pairing studied for focus without the wired edge, the one coffee nerds swear by, at a dose that actually does something.
Think of it as a raw material your brain uses to focus. Citicoline is studied for attention over multi-week windows, part of why we suggest taking it consistently.
It’s here for a smoother ride, not a brain boost. On its own, studies haven’t shown it makes you think better, and we won’t pretend otherwise. Its only job here is to make the energy feel smooth instead of edgy. That’s it.
Similar to caffeine, but studied for a slower tolerance build-up, one reason it’s in the mix for people taking it daily.
A stress-resilience herb studied for supporting resilience to stress and fatigue over weeks. Works on the slow clock, not the first dose.
Figures and "studied for" notes reference published research on the individual ingredients, not on the finished Deadline formula, and not a promise of results. These statements have not been evaluated by the FDA.
Made in the USA
with globally-sourced ingredients
Non-GMO
no GMO inputs
cGMP
good manufacturing practice
CATEGORY COMPARISON
| How they stack up |
Deadline
Focus pill
|
StarbucksBrewed coffee | Leading nootropic |
|---|---|---|---|
| Cost per serving | $3.30 per serving |
$3.95 Grande brewed 47TH & 8TH, NYC |
~$1.78 per serving |
| Exact dose on every active | Yes: 7 of 7 disclosed |
No: Caffeine only |
No: 3 blend totals Most actives grouped |
| Time-release caffeine | Yes: ~137 mg total Mostly time-release |
No: 315-390 mg Not time-release, Up to 2.8× more |
No: None |
| Studied ingredient originals | Yes: 6 branded forms |
No: None |
No: None listed |
| Improving formula | Yes: Public changelog |
Not applicable |
No: No public update history |
| Money-back window | Yes: 90 days |
Not applicable |
No: 30 days |
| Free first-order extras | Yes: $70 in extras + $20/mo software |
No: $0 |
No: $0 listed |
Cost comparison uses Deadline's 30-serving subscription offer ($99 a month), the $3.95 pre-tax price of a Grande Pike Place Roast at Starbucks 47th & 8th in New York, and the leading nootropic's current 45-serving price.
Starbucks price and caffeine information were checked August 4, 2026. Other figures use publicly available product pages and labels reviewed the same day.
I got tired of paying for 2019.
I got sick of losing the back half of every day to a fog that a $40 bottle of recycled, underdosed leftovers couldn't fix. So I built the thing I wanted and couldn't buy — real doses, nothing hidden, and retested every cycle instead of frozen for years. If it doesn't earn its place in your day, I don't want your money.
I got tired of paying for 2019. I got sick of losing the back half of every day to a fog that a $40 bottle of recycled, underdosed leftovers couldn't fix. So I built the thing I wanted and couldn't buy — real doses, nothing hidden, and retested every cycle instead of frozen for years. If it doesn't earn its place in your day, I don't want your money.
Take Deadline for a full 90 days. Not happy with how it fits your day, for any reason? One email and we refund your first order, every dollar of it. Keep the bottle. We eat the cost. The only thing you actually risk is another quarter of foggy afternoons.
Take Deadline for a full 90 days. Not happy with how it fits your day, for any reason? One email and we refund your first order, every dollar of it. Keep the bottle. We eat the cost. The only thing you actually risk is another quarter of foggy afternoons.
Try it now Try it nowfree US shipping · cancel anytime
A focus stack for founders, builders, and anyone whose work actually matters. Seven ingredients at the doses used in published research, built to support the focus, energy and mental endurance that gets things shipped when the deadline is breathing down your neck.
Orders ship from our US warehouse within 1 business day, free US shipping. Subscription boxes then go out every 4 weeks. You can pause, swap or cancel anytime online.
About 140 mg, 80 mg from time-release zümXR® and 60 mg from Coffeeberry®. Roughly a cup and a half of coffee, but spread out like a professional instead of dumped on you at once.
Yes, but watch your total. Deadline already brings ~140 mg, a 200 mg pour-over on top puts you near 340 mg. Fine for some, jitter city for others. Run it solo the first week so you know your baseline.
The caffeine layer is designed to hit in under an hour. The slower-building pieces (citicoline, rhodiola) are studied over weeks. Many people notice something day one, individual response varies.
Not if you take it in the morning like a responsible adult. The time-release curve is mostly cleared by bedtime if you dose before noon. After 2pm is at your own risk.
Everyone moves to the new version. We only ship an update when our own testing supports the change, and subscribers get it first, free. You’re on v1 today; v1.1 is in the lab. If an update ever doesn’t sit right with you, reply to any order email and we’ll make it right.
No, one-time orders are $129, no lock-in. Subscribing saves money, locks your price, and gets you every new version free. You can pause, swap or cancel anytime online. Guarantee is 90 days either way.
90-day money-back guarantee. Skip, pause or cancel anytime.
