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The focus pill that keeps you a step ahead.

Formulated to support steady focus and energy through the afternoon, time-release caffeine with L-theanine, built to smooth the usual jitter and dip. Seven actives, every dose printed on the label, and a sharper version every cycle, while the rest stay frozen in 2019.*

PRE-ORDER SPECIAL
$69 first month
$129
then $99 / month
Focus Pill

SUPPLEMENT FACTS

Serving size: 3 capsules - Servings per container: 30

IngredientAmount per serving
Citicoline (Cognizin®)500 mg
Rhodiola rosea Root Extract (Rhodiolife®, 3% Rosavins)500 mg
L-Theanine200 mg
zümXR® Extended-release Caffeine (70% caffeine)111 mg
Coffeeberry® Coffee Fruit Extract (70% caffeine)85 mg
Methylliberine (Dynamine®)75 mg
Theacrine (as TeaCrine®)50 mg
Other ingredients

Microcrystalline cellulose, capsule and printing ink [hypromellose, calcium carbonate, shellac, propylene glycol, red and black iron oxide (for color)], calcium laurate, and silica.

Manufactured for

The Deadline Company LLC
75 Omega Dr Ste 250
Newark, DE 19713

Take It Once Daily.

THE ROUTINE
1

Once in the morning, or 15-30 min before your first deep-work block.

2

Take 3 capsules with water. One serving per day.

3

Smooth, not spiky. ~137 mg caffeine, mostly extended-release, comes on gradually. Skip within ~6 hrs of sleep.

QUICK ANSWERS
Best Time?Morning, or 15-30 min before deep work
With Food?Either way
Caffeine?~137 mg mostly extended release
Max Per Day?1 serving, don’t exceed

From the label: Not for pregnant or nursing women, under 18s, or those with a known medical condition, consult a physician. Sensitive to caffeine? Start low.

Not Just Another Caffeine Pill.

Four things that set it apart.

Fully Transparent

No proprietary blends - every ingredient and every milligram is right there on the label.

Extended Release Energy

The caffeine comes on gradually for smooth, sustained focus - not a spike and crash.

A Stack, Not Just Caffeine

Seven actives—including citicoline, Rhodiola and L-theanine—formulated alongside time-release caffeine.

Built For The Grind

Dosed for long, deadline-driven sessions - the mornings that have to count.

Everything you need to lock in. Nothing you don’t.

Ships every 4 Weeks
Free US shipping
90-day money-back guarantee
Every new version free
Third-party tested

Behind our ingredients

The branded, studied forms the research was actually run on. Standardized, third-party tested, and traceable to the trial. Generic ingredients just borrow the name.

200+
Human clinical trials
24+
Patents
Sound familiar?

Five problems.
Every damn day.

Lose your focus from 2pm on and you’re shipping at half-capacity for 40% of the day, while someone with a sharper afternoon eats your lunch. Here’s what Deadline is built to help with.

Jitters

The jittery edge after your second (or fifth) coffee

Calm focus. L-theanine paired with caffeine, the combination studied for focus without the jitters, done right.

Smooth Focus
L-theanine + Caffeine Caffeine spike
Still not focused
Caffeine load83%
Focus level28%
Heart racing
128 BPM
Smooth Focus
Intensity Time
L-theanine + Caffeine Caffeine spike
Still not focused
Caffeine load83%
Focus level28%
Heart racing
128BPM

Three coffees deep. Heart racing, leg bouncing, and still not focused.

Calm focus. zümXR® time-release caffeine drips in over hours instead of slamming you, and L-theanine smooths the edge, the alertness, minus the shake.

Distraction

Ten minutes into the zone, one Slack ping, and the whole thread is gone.

Focus that holds. Cognizin® citicoline, studied for attention and processing speed, with Coffeeberry® polyphenols backing it up. Built to hold the thread past minute eleven.

Focus session
Slack ping
0 min5 min10 min15 min20 min
Focus recovery
Slack ping10:00Recovering11:00 - 14:00Stable14:00+
Deeper work
Sustained beyond 11 min
Steady Attention
Intensity Time
Citicoline + Coffeeberry Untrained focus
Still distracted
Tab switches91%
Deep focus22%
Mental noise
47pings/hr

Ten minutes into the zone, one Slack ping, and the whole thread is gone.

Focus that holds. Cognizin® citicoline, studied for attention and processing speed, with Coffeeberry® polyphenols backing it up. Built to hold the thread past minute eleven.

Procrastination

Opened one tab to check something. Surfaced 40 minutes later, never checked it.

Fewer rabbit holes. Dynamine® methylliberine is studied for concentration and drive, the push to stay on the hard thing instead of bailing to an easy tab.

Stay on task
Goal
Your task
Time on task
40:12
0 min20 min40 min
Concentration + drive
87%
Momentum
LowHigh
Important task × +
Still avoiding it
Tabs open87%
Task started12%
Time lost
41min

Opened one tab to check something. Surfaced 40 minutes later, never checked it.

Fewer rabbit holes. Dynamine® methylliberine is studied for concentration and drive, the push to stay on the hard thing instead of bailing to an easy tab.

Crash

2:47 PM. The tab that matters is still open, and your brain already clocked out.

No afternoon crash. TeaCrine® theacrine, studied for sustained energy without the tolerance build-up, and RhodioLife® Rhodiola for stress and mental fatigue. The time-release caffeine never spiked, so there's no cliff.

2:47 PM
No afternoon crash
9 AM12 PM2:47 PM
TeaCrine®RhodioLife®
Tab still open
Important task ×
No cliff
9AM12AM3AM
Balance
StressFatigue
Sustained Energy
Intensity Time
Time-release + Rhodiola Caffeine crash
Still crashing
Energy drain88%
Output level19%
Afternoon dip
2:47PM

2:47 PM. The tab that matters is still open, and your brain already clocked out.

No afternoon crash. TeaCrine® theacrine, studied for sustained energy without the tolerance build-up, and RhodioLife® Rhodiola for stress and mental fatigue. The time-release caffeine never spiked, so there’s no cliff.

Insomnia

1 AM. Wrecked and wide awake, running tomorrow's to-do list on a loop.

Clean evening. No late stimulants stacked in, and zümXR® meters the caffeine out so it's mostly cleared by bedtime. Noon's dose doesn't cost you 1 AM.

Clean evening
No late stimulants stacked in
6AM6PM12AM
Caffeine
zümXR®
TeaCrine®
RhodioLife®
L-theanine
ZÜMXR® Meters
The Caffeine Out.
12 PM6 PM12 AM6 AM
Noon’s Dose Doesn’t
Designed to perform today, not tax tomorrow.
Perform TodaySleep Tonight
Clean Evening
Intensity Time
zümXR + Early dosing Late stimulants
Still wired
Mental noise85%
Sleep readiness15%
Wide awake
1:00AM

1 AM. Wrecked and wide awake, running tomorrow’s to-do list on a loop.

Clean evening. No late stimulants stacked in, and zümXR® meters the caffeine out so it’s mostly cleaned by bedtime. Noon’s dose doesn’t cost you 1 AM.

Every ingredient is here to target one of these. Not stacked on vibes. Not picked for margin.

Help my 3pm
THE LIVING FORMULA

7 ingredients.
No fairy dust.

Every dose printed on the label, no proprietary blend hiding how little is actually in there. The forms and amounts you can look up in the research yourself. Read it before you read the hype. We’ll wait.

Serving size: 3 capsules Servings/container: 30
Citicoline
Cognizin®
500 mg
Rhodiola Rosea
Rhodiolife® · 3% rosavins
500 mg
L-Theanine
Suntheanine grade
200 mg
zümXR® Time-Release Caffeine
~80 mg caffeine
111 mg
Whole Coffee Fruit
CoffeeBerry® 70%
85 mg
Methylliberine
Dynamine®
75 mg
Theacrine
TeaCrine®
50 mg
Other ingredients: Microcrystalline cellulose, capsule and printing ink [hypromellose, calcium carbonate, shellac, propylene glycol, red and black iron oxide (for color)], calcium laurate, and silica.
Man writing in a notebook at a desk with a reading lamp at night.

No “proprietary blend.” That’s the industry’s word for “we won’t tell you how little is in here.” We tell you.

Branded actives. The exact forms used in the studies, not the cheap analog dressed up in the same name.

On the label, not in a blend. If a number looks lower than a competitor’s, it’s the real amount, printed, not padded for the label.

Made in the USA

Made in the USA

with globally-sourced ingredients

Non-GMO

Non-GMO

no GMO inputs

cGMP

cGMP

good manufacturing practice

The evidence

We didn't guess. We read the studies.

Seven actives made the cut. Here's what each one actually does for you, in plain English, including the one that didn't earn a hype line.

The caffeine is time-released, it comes out slowly over hours instead of all at once. Like a slow pour instead of a shot, to avoid the usual coffee spike-and-crash.

Studied for: alertness & reaction time (as an isolated ingredient).

Most brands use only the coffee bean and throw the fruit away. We use the fruit too, a gentle second source of energy, plus antioxidants.

Studied for: antioxidant / cellular support (isolated; earlier-stage than the rest, we’ll say so).

It’s the calm to caffeine’s kick. The pairing studied for focus without the wired edge, the one coffee nerds swear by, at a dose that actually does something.

Studied for: the caffeine + theanine focus pairing (isolated ingredients).

Think of it as a raw material your brain uses to focus. Citicoline is studied for attention over multi-week windows, part of why we suggest taking it consistently.

Studied for: attention & processing speed (isolated ingredient).

It’s here for a smoother ride, not a brain boost. On its own, studies haven’t shown it makes you think better, and we won’t pretend otherwise. Its only job here is to make the energy feel smooth instead of edgy. That’s it.

Similar to caffeine, but studied for a slower tolerance build-up, one reason it’s in the mix for people taking it daily.

Studied for: sustained energy / focus duration (isolated ingredient).

A stress-resilience herb studied for supporting resilience to stress and fatigue over weeks. Works on the slow clock, not the first dose.

Studied for: fatigue under load (isolated ingredient).

Figures and "studied for" notes reference published research on the individual ingredients, not on the finished Deadline formula, and not a promise of results. These statements have not been evaluated by the FDA.

What to expect

Some of it hits today.
The rest compounds like interest.

The fast actives are designed to work within the first hour. But the pieces that decide whether you re-order build over weeks, that’s the honest arc, and the reason Deadline is a subscription, not a one-off.

Hour one
The fast actives are designed to peak in 30-60 min. Many people notice cleaner energy early on; individual response varies.
Day 1
These windows come from the individual ingredient studies, not yet from a trial of Deadline itself (that’s what v1.1 is for), and individual results vary. But it’s the honest reason to stay past week one: cancel early and you never reach the part that compounds.
Citicoline builds
The window where citicoline reaches steady-state, where the attention & processing-speed research took its readings.
Day 14
These windows come from the individual ingredient studies, not yet from a trial of Deadline itself (that’s what v1.1 is for), and individual results vary. But it’s the honest reason to stay past week one: cancel early and you never reach the part that compounds.
The measured mark
Where the strongest citicoline and coffee-fruit human trials took their measurements.
Day 28
These windows come from the individual ingredient studies, not yet from a trial of Deadline itself (that’s what v1.1 is for), and individual results vary. But it’s the honest reason to stay past week one: cancel early and you never reach the part that compounds.
Resilience window
Where rhodiola research describes building resilience to stress and mental fatigue over weeks.
Day 42
These windows come from the individual ingredient studies, not yet from a trial of Deadline itself (that’s what v1.1 is for), and individual results vary. But it’s the honest reason to stay past week one: cancel early and you never reach the part that compounds.
The full window
The full studied window for the long-form citicoline research.
Day 90
These windows come from the individual ingredient studies, not yet from a trial of Deadline itself (that’s what v1.1 is for), and individual results vary. But it’s the honest reason to stay past week one: cancel early and you never reach the part that compounds.
Day 90
The full window
The full studied window for the long-form citicoline research.
These windows come from the individual ingredient studies, not yet from a trial of Deadline itself (that’s what v1.1 is for), and individual results vary. But it’s the honest reason to stay past week one: cancel early and you never reach the part that compounds.

Hour one

The fast actives are designed to peak in 30-60 min. Many people notice cleaner energy early on; individual response varies.

Citicoline builds

The window where citicoline reaches steady-state, where the attention & processing-speed research took its readings.

The measured mark

Where the strongest citicoline and coffee-fruit human trials took their measurements.

Resilience window

Where rhodiola research describes building resilience to stress and mental fatigue over weeks.

The full window

The full studied window for the long-form citicoline research.

Day 1
Day 14
Day 28
Day 42
Day 90
How it stacks up

Compared to just pushing through.

Three ways to buy focus

One is built from premium, studied actives at full clinical doses. The other two are mostly caffeine and marketing.

Capability
Focus Pill
Coffee
Generic Nootropic
Just Push Through
Transparent formula
Supports focus
Supports stress resilience
Daily baseline support
No proprietary blend
No jitter-first strategy
Built for builders
Total score
7/7
1/7
3/7
0/7
Benefits
Full clinical doses, not pixie-dusted
Premium, standardized branded actives
Cognizin®, TeaCrine®
GRAS-affirmed, nothing unregulated or experimental
Backed by real human studies
200+ trials
Every milligram printed on the label
Time-release caffeine, no spike-and-crash
Built for the whole day, not a 90-minute hit
Gets a sharper version every cycle
The living formula

The pill in your cabinet froze in 2019. It’s not a formula. It’s a fossil.

Every other formula froze in 2019.

Most nootropics were mixed once, hyped hard, and shipped unchanged forever, like they were finished. Deadline gets retested and rewritten every cycle; we keep what our testing supports. The version you buy today is already obsolete to us, that’s the point. We’d rather keep improving it than let the competition waste another year of your attention. Every new version ships to subscribers automatically, free.

We run ours like software. Every cycle, a challenger formula goes up against the current champion in real cognitive-performance tests, beat it and it ships, lose and it’s cut. You’re always on the latest version.

Formula v1.0, shipping now
Formula v1.0 current champions: zümXR time-release caffeine, L-theanine, Cognizin citicoline, Coffeeberry, Dynamine methylliberine, TeaCrine theacrine, RhodioLife Rhodiola
Formula v1.1, in the lab, coming soon
Formula v1.1 challenger: higher-rosavin Rhodiola standardization, citicoline increase under evaluation, ships only if it beats v1.0

Subscribe once and you’re always on the current best version. No re-buying. No “new & improved” upsell.

Beta program

No fake five-star wall. Just the beta.

We’re new. No army of influencers, no press-logo bar, and we’re not going to fake one. So here’s the unvarnished version: real notes from real testers in the program, good and mixed.

Individual experience · not typical results

Alert without the wired feeling, that surprised me.

Marcus L.unpaid beta tester
Individual experience · not typical results

Felt calmer than my usual afternoon coffee for me.

Sarah M.unpaid beta tester
Individual experience · not typical results

Subtle on day one. By week two it just felt like part of my desk setup.

Priya S.unpaid beta tester
Individual experience · not typical results

No jittery drop-off in the afternoon for me, that alone sold me.

Daniel K.unpaid beta tester
Individual experience · not typical results

A refreshing change to my routine, it kept me focused all day.

Emily R.unpaid beta tester
Individual experience · not typical results

Not magic, but I stopped needing a second coffee.

Tom B.unpaid beta tester
Individual experience · not typical results

Week one, not much. By week three the 2pm wall was smaller.

Aisha R.unpaid beta tester
Individual experience · not typical results

Skeptical by default, but the afternoon slump is rarer now.

Jonas W.unpaid beta tester
Individual experience · not typical results

I take it before my morning run and mostly stopped crashing.

Mei L.unpaid beta tester
Individual experience · not typical results

Noticeably less foggy in the afternoons by the second week.

Chris D.unpaid beta tester

Notes from unpaid beta-program participants describing their own experience. Individual experiences vary, are not typical, and are not evidence the product works. Not evaluated by the FDA.

David, founder of Deadline

 Every pill I tried had studies on the ingredients, zero data on the actual formula, and felt like nothing. I’m a numbers person, so I built mine backwards: start from the problems I want to fix, the real ingredients at the studied doses, then measure the formula and improve it on the data — a sharper version every cycle.

 Every pill I tried had studies on the ingredients, zero data on the actual formula, and felt like nothing. I’m a numbers person, so I built mine backwards: start from the problems I want to fix, the real ingredients at the studied doses, then measure the formula and improve it on the data — a sharper version every cycle.

David
Founder, Deadline

Try it 90 days. If it’s not for you, every dollar back.

Try it 90 days. If it’s not for you, every dollar back.

Take Deadline for a full 90 days. Not happy with how it fits your day, for any reason? We refund every dollar, including any subscription charges already taken. No emails to chase, no forms. Keep the bottle. We eat the cost. The only thing you actually risk is another quarter of foggy afternoons.

Take Deadline for a full 90 days. Not happy with how it fits your day, for any reason? We refund every dollar, including any subscription charges already taken. No emails to chase, no forms. Keep the bottle. We eat the cost. The only thing you actually risk is another quarter of foggy afternoons.

Try it now Try it now

To claim: reply to any order email, or hit Refund in your account. Done.

To claim: reply to any order email, or hit Refund in your account. Done.

Always the latest formula

$69 $129 first month

then $99 / mo · ships in ~4 weeks

  • Always the latest formula
  • 90-day money-back, no return needed
  • Cancel anytime online. No calls, no retention bots.
Lock in the founding price Or buy once, no lock-in, $129
No corporate doublespeak

Questions, answered.

A focus stack for founders, builders, and anyone whose work actually matters. Seven ingredients at the doses used in published research, built to support the focus, energy and mental endurance that gets things shipped when the deadline is breathing down your neck.

About 140 mg, 80 mg from time-release zümXR® and 60 mg from Coffeeberry®. Roughly a cup and a half of coffee, but spread out like a professional instead of dumped on you at once.

Yes, but watch your total. Deadline already brings ~140 mg, a 200 mg pour-over on top puts you near 340 mg. Fine for some, jitter city for others. Run it solo the first week so you know your baseline.

The caffeine layer is designed to hit in under an hour. The slower-building pieces (citicoline, rhodiola) are studied over weeks. Many people notice something day one, individual response varies.

Not if you take it in the morning like a responsible adult. The time-release curve is mostly cleared by bedtime if you dose before noon. After 2pm is at your own risk.

Everyone moves to the new version. We only ship an update when our own testing supports the change, and subscribers get it first, free. You’re on v1 today; v1.1 is in the lab. Don’t like a change? Your 90-day guarantee still applies in full.

No, one-time orders are $129, no lock-in. Subscribing saves money, locks your founding price, and gets you every new version free. You can pause, swap or cancel anytime online. Guarantee is 90 days either way.