Locked In by 9:07. Still Locked In at 4:40.*
7 reasons this focus pill is built for people with deadlines. Including the afternoon.
TL;DR: One flat line of focus, 9 to 5. That's it. That's the pill.
We named this company after the one thing everybody's pretending not to race.
You have a deadline. So does every workday. This pill exists because too many of your finite hours die in fog, and you don't get a single one of them back.
Here's what we built instead.
Locked in by 9:07. Still locked in at 4:40.*
Most "focus" is a 90-minute window that opens whenever your caffeine feels like showing up, then slams shut on your best afternoon plans.
Deadline meters its caffeine through time-release beads. The dose arrives over hours, not in one hit.*
One flat curve. The deep work you planned at 9 is still getting done at 4, and you stop trading three foggy hours for one good one.
Holding the line until 4:40 isn't the hard part, though. The hard part has a timestamp: 2pm.
The 2pm crash isn't a character flaw. It's arithmetic.
Quick science, no lab coat.
Caffeine doesn't give you energy. It blocks the signal your brain sends when it's tired (a molecule called adenosine, if you want to impress someone at lunch).
Slam a big dose in the morning and that signal gets blocked hard. But the tiredness doesn't leave. It queues.
Around 2, the caffeine lets go all at once, and the entire queue gets delivered in one batch. That wall you hit isn't weakness. It's every "you're tired" message from the morning, arriving together.
More caffeine at 3 just reorders the same avalanche for 5.
So we changed the release, not the molecule: beads that let go slowly mean the queue never dumps on you at once.*
No wall. Nothing to push through. A Tuesday afternoon that behaves like a Tuesday morning, and an evening where you're actually there.
And if you know the feeling of being wired and useless at the same time: reason 3 is yours.
In the zone. Without the jaw-clench.*
Heart going, thoughts sprinting, nothing landing. Stimulation without direction is just anxiety with a to-do list.
Deadline pairs its caffeine with 200mg of L-theanine, the tea compound that takes the anxious edge off stimulants.*
What's left is the part you actually wanted: locked in, and weirdly calm about it. It's a strange combination the first time you feel it.
So what exactly is in it? Good question. We print every milligram. Nothing to hide, and honestly, not afraid of the competition either.
Every ingredient in here earns its place.
No "proprietary blend." Full doses, printed on the label:
A drip line, not a firehose. Metered over hours.*
Whole-fruit caffeine you notice within the first hour.*
Smooths the stimulant edge.*
Studied on attention and impulse control: fewer of the errors where you respond to what you meant to ignore.*
Studied on energy, mood and motivation. TeaCrine held its ratings across eight weeks of daily use, no habituation.*
So deadline stress doesn't eat the focus you just built.*
One number on that list is worth pausing on. The published research on this exact pairing, 75mg methylliberine with 50mg theacrine alongside caffeine, measured improved inhibitory control, while caffeine on its own raised self-reported anxiety.* We didn't pick those doses off a marketing sheet. We matched the ones that were studied.
Most brands tuck their doses inside a "proprietary blend." That usually has less to do with secret recipes and more with saving money on the expensive ingredients.
We'd rather show ours.
It's the only pill in your cabinet with a changelog.
Your phone gets a dozen updates a year. Most focus pills have been the same formula since before TikTok existed.
Deadline versions its formula like software. v1.0 ships now. v1.1 is already in the lab. Every change gets published as patch notes: doses, reasons, and the cycles where nothing improved.
You'll read exactly what got better between your first bottle and your third.
Versioning only works if the parts are real, though. Which brings us to those little ® symbols on the label.
We buy the expensive version of every ingredient. On purpose.
A supplement industry secret: most ingredients exist twice.
There's the branded original, the exact material the published studies were run on. And there's the generic copy, which costs a fraction and often has no research behind it at all.
Guess which one most brands put in the bottle.
Every trademark on our label (zümXR®, Cognizin®, Coffeeberry®, TeaCrine®, Dynamine™, Rhodiolife®) is the studied original, from the supplier who makes it, with the paper trail to match. Six of our seven actives are branded originals. When you read research about citicoline, Cognizin is the version they used. That's not a coincidence. That's why we bought it.
Our margin is thinner than it would be with generics. We think that's the right trade: you should get the version that was studied, not the version that was cheapest that quarter.
It also makes reason 7 less crazy than it sounds.
Feel nothing? Pay nothing. And we mean nothing.
The whole deal, spelled out.
You order. You try it, for up to 90 days. If it's not for you, you send us one email and your money comes back. Empty bottle included.
No return label. No store credit. No "have you tried taking it with food" interrogation. Money back. Done.
Worst case of trying Deadline: you paid nothing and ruled out one more pill. Worst case of not trying it: another year of 2pm walls.
One more thing, because it's real: the founding batch is on pre-launch pricing right now. $69 for your first month instead of $129. Batch 1 is a fixed production run, and the price ends when it sells out.
Try it. Judge it. Your risk is a single email.
Pre-order v1.0: Founding Batch
What you get:
- Deadline Focus Pill v1.0 (30 servings):$69 first month
$129(47% pre-launch discount) - v1.1 patch notes before anyone else:included
- 90-day money-back guarantee:standard
Pre-order special
Founding batch is a fixed run. Pre-launch pricing ends when batch 1 sells out.
90-day guarantee · Cancel anytime · Ships August 5
Your life has a deadline. Die with nothing left on the list.